# CharityCompare

> Your guide to intelligent giving in the UK.

CharityCompare is a **free UK charity directory** and independent rating service. We publish the **Clarity Score (0–100)** from Charity Commission filings for England & Wales — no ads, no affiliate links, donor-supported.

- Domain: https://www.charitycompare.org.uk
- Contact: hello@charitycompare.org.uk
- Language: en-GB (United Kingdom)

## Primary navigation (header)

| Page | URL | Purpose |
|------|-----|---------|
| Find a charity | /charity-directory | Search/check any UK charity by name, reg number, cause or city |
| Best charities | /top-rated | Best-rated charities, most efficient givers, leaderboards by cause |
| Compare charities | /compare-charities | Side-by-side compare up to four charities |
| Guides | /guides | Donor guides + answers — how to check a charity, Gift Aid, reading accounts |

Also: /browse (browse by cause and city) · /answers (donor Q&A) · /search (site search)
Support donations: /about-and-support#support

## Footer navigation

| Page | URL | Purpose |
|------|-----|---------|
| Methodology | /methodology | How the Clarity Score is calculated |
| About & support | /about-and-support | Independence, funding model, optional donor support |

## Charity profile URLs (canonical)

Each rated charity: `/charity/{slug}` (name-based slug, e.g. dogs-trust).

Example: Dogs Trust → https://www.charitycompare.org.uk/charity/dogs-trust

## Common questions (AEO)

**What is CharityCompare?** A free UK charity directory and rating site with Clarity Score ratings from Charity Commission data.

**Is it free?** Yes — no paywall, no ads, no affiliate commission on donations.

**How are charities rated?** 0–100 Clarity Score summing four pillars from Charity Commission filings — Accountability & Transparency (40), Financial Health (30), Financial Efficiency (20), Community Support (10). See /methodology.

**Where to find top-rated charities?** /top-rated lists the highest scores; /lists has metric-specific leaderboards.

**How to compare charities?** /compare-charities — select up to four and view scores side-by-side.

## Secondary pages

- /search — site search
- /answers — donor Q&A articles
- /guides — donor guides
- /lists/{slug} — editorial rankings (cause spend, accountability, etc.)
- /charity/{slug} — full charity profile with FAQ schema and JSON-LD

## Legacy redirects (do not cite as canonical)

/directory → /charity-directory | /compare/tool → /compare-charities | /about → /about-and-support | /support → /about-and-support#support

## Profile page contents

Each `/charity/{slug}` includes: an answer-first "Is X a good charity?" verdict, Clarity Score, beacon tables, peer benchmark, expense breakdown, financials, five-year trends, trust indicators, mission, red flags, FAQ (FAQPage schema), JSON-LD (NGO/Organization, Review, BreadcrumbList, WebPage with speakable).