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DESTINATION FLORIDA

Charity rating & review

85/100 Clarity Score · 3 stars · Charity Commission filings · How we score

Verified · Charity Commission data
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85 /100

Clarity score

Good

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Is DESTINATION FLORIDA a good charity?

DESTINATION FLORIDA scores 85/100 (Good) on our Clarity Score, with 46% of spending going to charitable activities and accounts up to date. This reflects financial transparency and stewardship from Charity Commission filings — not the real-world impact of its programmes. See the full breakdown.

Manchester · UK-wide · M40 5BJ Reg 1003674 Registered charity Official website Charity Commission register

Mission

DESTINATION FLORIDA is a registered charity (no. 1003674) working in animals across the United Kingdom. Its latest Charity Commission filing directs 46% of spending to charitable activities, holding roughly 14 months of reserves, and files its annual accounts on time. Reported income has been declining over recent years. CharityCompare's Clarity Score rates the organisation only from public Charity Commission accounts — accountability, financial health, efficiency and community support — not the quality or impact of its programmes.

In short: DESTINATION FLORIDA scores 85 out of 100 (3 stars). 46% average program spend (3-year average). Filings are up to date with no major concerns.

Overview

DESTINATION FLORIDA has a Clarity Score of 85 out of 100 on CharityCompare (3 stars, Good). Charity Commission registration number 1003674. Status: Registered. Primary cause area: Animals. Latest accounts year 2020: total income £145k, with 46% of expenditure on charitable activities. Accounts filing: up to date. Reserves: approximately 14 months of operating costs. 1 filing concern(s) noted on this profile. Scores are independent and based on official filings — not a donation recommendation.

Data from Charity Commission register, last updated .

Overall score

85/100

3★ · Good

Cause spend

46%

3-yr avg · charitable activities

Accountability

100/100

Finance beacon

Income

£145k

Latest year 2020

Reserves

14 mo

Months of running costs

Accounts filing

On time

Charity Commission

£2.7 raised per £1 fundraising (3-yr avg) · 46% overhead · Website on register · Confidence: high

How DESTINATION FLORIDA compares

Clarity Score benchmarked against similar UK charities — higher is better.

Income band (£100k–£500k)85 vs 77 avg

Ranks higher than 71% of 2,492 charities in its income band.

Animals charities85 vs 76 avg

Ranks higher than 71% of 2,982 charities in this cause.

Data & confidence

Source
Charity Commission (E&W)
Accounts year
2020
Filing date
2026-06-24 00:00:00.0000000
Profile reviewed
2026-06-25

High confidence — complete filing data

Scores reflect the latest annual accounts on the register. Impact, leadership, and culture beacons require information beyond public filings.

Contains public sector information licensed under the Open Government Licence v3.0. Source: Charity Commission for England and Wales . Open Government Licence v3.0 .

Beacon report

Detailed accountability and finance metrics from Charity Commission filings — structured for transparency in our four-beacon report.

Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100

Accountability & Transparency metrics for DESTINATION FLORIDA
Metric Score Value
Filing history (5 years)

100% on-time over five years = 15 pts · one late filing = 5 pts · two or more = 0 pts.

100% 15/15 pts
Trustee oversight

Three or more trustees on the register = 15 pts · one or two = 0 pts (governance red flag).

100% 8 trustees · 15/15 pts
Declared policies

Safeguarding (4) · conflict of interest (3) · volunteer management (3) — from Charity Commission annual return.

100% 10/10 pts

Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

100/100

Financial Health metrics for DESTINATION FLORIDA
Metric Score Value
Reserves (months of cash)

3–24 months = 15 pts · 1–3 months = 7 pts · under 1 month or over 3 years (hoarding) = 0 pts.

100% 14 months · 15/15 pts
Income stability / growth

Positive or stable three-year revenue trend = 10 pts · sustained decline = 0 pts.

100% 10/10 pts · 3-year average
Liabilities to assets

Low debt (< 30% liabilities to assets) = 5 pts · high debt = 0 pts.

100% 0% · 5/5 pts

Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

25/100

Financial Efficiency metrics for DESTINATION FLORIDA
Metric Score Value
Program expense ratio

≥ 75% on charitable activities = 10 pts · 60–75% = 5 pts · below 60% = 0 pts.

0% 46% · 0/10 pts (3-year average)
Fundraising efficiency

Spends ≤ £0.20 to raise £1 = 10 pts · £0.21–£0.35 = 5 pts · above £0.35 = 0 pts (fundraising cost ÷ income).

50% 30p per £1 income · 5/10 pts (3-year average)

Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100

Community Support metrics for DESTINATION FLORIDA
Metric Score Value
Volunteer-to-staff ratio

More volunteers than paid staff = 10 pts · equal mix = 5 pts · no volunteers = 0 pts.

100% 50 volunteers / 3 staff · 10/10 pts

How we calculate beacon scores →

Clarity Score

85/100 total · Good · 3 of 4 stars

Four pillars (40 + 30 + 20 + 10 points) from Charity Commission filings — see methodology for full weightings.

100/100
Accountability & Transparency
100/100
Financial Health
25/100
Financial Efficiency
100/100
Community Support

Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100

Filing history (5 years)15/15 pts
Trustee oversight8 trustees · 15/15 pts
Declared policies10/10 pts

Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

100/100

Reserves (months of cash)14 months · 15/15 pts
Income stability / growth10/10 pts · 3-year average
Liabilities to assets0% · 5/5 pts

Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

25/100

Program expense ratio46% · 0/10 pts (3-year average)
Fundraising efficiency30p per £1 income · 5/10 pts (3-year average)

Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100

Volunteer-to-staff ratio50 volunteers / 3 staff · 10/10 pts

Revenue & expenses

Latest filed year 2020 · Source: Charity Commission annual accounts

DESTINATION FLORIDA revenue and expenses for 2020
Category Amount % of spend
Total income £145k
Total expenditure £139k
0%On charitable activities

Where the money goes

Latest accounts (2020) · £139k spent

  • Other spending100%

Trust indicators

Pulled from the Charity Commission register — filing behaviour, board size, and workforce where reported.

  • Accounts filed on time

    up to date · last filing 2026-06-24 00:00:00.0000000

  • Trustee board size (3–12)

    8 trustees on the Charity Commission register

  • Workforce on register

    3 employees · 50 volunteers (17:1 volunteer-to-staff)

Fundraising Regulator

Status not yet checked

Separate from our financial scores — shows whether the charity follows the Code of Fundraising Practice.

Check Fundraising Regulator →

Official register

Reg 1003674

Full trustee list, accounts, and regulatory history on the Charity Commission.

View on Charity Commission →

Trustees & officers

  • GERARD ANTHONY MASON
  • MARK SHARPLES since 2013
  • Benjamin Morrison since 2021
  • Stephen John Ashworth FRICS Chair · since 2022
  • Samantha Armstrong since 2022
  • David Phillips since 2024
  • Dr Graham Mason since 2025
  • Samuel Lilley since 2026
How we score charities +

The Clarity Score is a 100-point rating from UK Charity Commission data. Four pillars — Accountability & Transparency (40), Financial Health (30), Financial Efficiency (20), and Community Support (10). A statutory inquiry sets the score to 0 automatically.

Full methodology →

Accountability & Transparency

Scored from filings

40 points — filing history (15), trustee oversight (15), declared policies (10).

Financial Health

Scored from filings

30 points — reserves (15), income stability (10), liabilities to assets (5).

Financial Efficiency

Scored from filings

20 points — program expense ratio (10), fundraising efficiency (10). Kept at 20% to avoid punishing legitimate infrastructure costs.

Community Support

Scored from filings

10 points — volunteer-to-staff ratio from Charity Commission workforce data.

Overall score

Sum of all pillar points. Translated to stars: 90–100 Exceptional (4★), 75–89 Good (3★), 60–74 Needs improvement (2★), below 60 Poor (1★).

Five-year trends

£0k £200k £400k £600k £800k 2020 2021 2022 2023 2024 Income 2020: £145k Spending 2020: £139k Cause spend 2020: £104k Income 2021: £334k Spending 2021: £173k Cause spend 2021: £130k Income 2022: £242k Spending 2022: £189k Cause spend 2022: £142k Income 2023: £559k Spending 2023: £758k Cause spend 2023: £473k Income 2024: £531k Spending 2024: £203k Cause spend 2024: £2k
  • Income
  • Spending
  • Cause spend

Values in £ thousands · Source: Charity Commission accounts

Key facts

Overall score
85/100 (3★)
Income
£145k
Cause spend
46% of expenditure
Reg number
1003674
Scope
UK-wide
Reserves
14 months
Trustees
8
Accounts year
2020
Filing
up to date

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Red flags

Frequently asked questions

Common questions about DESTINATION FLORIDA's rating, finances, and Charity Commission status.

What is DESTINATION FLORIDA's charity rating? +

DESTINATION FLORIDA scores 85 out of 100 on CharityCompare (3 stars — Good). The Clarity Score V1 sums four pillars from Charity Commission filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10).

Is DESTINATION FLORIDA a good charity to donate to? +

DESTINATION FLORIDA scores 85 out of 100 (3 stars — Good) on CharityCompare's Clarity Score, our independent read of its Charity Commission filings. Around 46% of its spending goes to charitable activities and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.

Is DESTINATION FLORIDA a legitimate UK charity? +

Yes — DESTINATION FLORIDA is registered with the Charity Commission for England and Wales under registration number 1003674. You can verify the entry on the official register.

What is DESTINATION FLORIDA's Charity Commission registration number? +

DESTINATION FLORIDA's registration number is 1003674. Official register: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/1003674

How much income does DESTINATION FLORIDA receive? +

DESTINATION FLORIDA reported £145k total income in its 2020 accounts, based on Charity Commission filings. Five-year trend: declining.

What percentage of DESTINATION FLORIDA's spending goes to charitable activities? +

Approximately 46% of total expenditure went to charitable activities in the latest filed year. Fundraising was 46% and combined overhead (fundraising plus governance) was 46%.

Are DESTINATION FLORIDA's accounts up to date? +

Filing status: up to date (last filing 2026-06-24 00:00:00.0000000). CharityCompare flags late or missing accounts separately from the financial score.

Where is DESTINATION FLORIDA based? +

DESTINATION FLORIDA is listed at Manchester · UK-wide · M40 5BJ and operates UK-wide, focused on animals.

How does CharityCompare score DESTINATION FLORIDA? +

We analyse Charity Commission annual accounts using three-year averages for program expense, fundraising efficiency, and overhead; working capital from reserves vs average expenditure; liabilities-to-assets from the latest balance sheet when available. Impact, leadership, and culture beacons are not yet assessed from public data alone. See our methodology for weights and thresholds.

Does CharityCompare recommend donating to DESTINATION FLORIDA? +

No. CharityCompare provides independent scores and facts from official filings. We do not tell you where to donate or earn commission from charities.

How can I compare DESTINATION FLORIDA with other charities? +

Use our free compare tool to put DESTINATION FLORIDA side-by-side with other UK charities on scores, finances, and filing status.