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KIDS

Charity rating & review

100/100 Clarity Score · 4 stars · Charity Commission filings · How we score

Verified · Charity Commission data
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100 /100

Clarity score

Exceptional

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Is KIDS a good charity?

KIDS scores 100/100 (Exceptional) on our Clarity Score, with 93% of spending going to charitable activities and accounts up to date. This reflects financial transparency and stewardship from Charity Commission filings — not the real-world impact of its programmes. See the full breakdown.

Birmingham · UK-wide · B72 1EA Reg 275936 Registered charity Official website Charity Commission register

Mission

KIDS is a registered charity (no. 275936) working in animals across the United Kingdom. Its latest Charity Commission filing directs 93% of spending to charitable activities, holding roughly 4 months of reserves, and files its annual accounts on time. Reported income has been declining over recent years. CharityCompare's Clarity Score rates the organisation only from public Charity Commission accounts — accountability, financial health, efficiency and community support — not the quality or impact of its programmes.

In short: KIDS scores 100 out of 100 (4 stars). 93% average program spend (3-year average). Filings are up to date with no major concerns.

Overview

KIDS has a Clarity Score of 100 out of 100 on CharityCompare (4 stars, Exceptional). Charity Commission registration number 275936. Status: Registered. Primary cause area: Animals. Latest accounts year 2021: total income £8.6m, with 93% of expenditure on charitable activities. Accounts filing: up to date. Reserves: approximately 4 months of operating costs. No major red flags from our filing review. Scores are independent and based on official filings — not a donation recommendation.

Data from Charity Commission register, last updated .

Overall score

100/100

4★ · Great

Cause spend

93%

3-yr avg · charitable activities

Accountability

100/100

Finance beacon

Income

£8.6m

Latest year 2021

Reserves

4 mo

Months of running costs

Accounts filing

On time

Charity Commission

£15.5 raised per £1 fundraising (3-yr avg) · 7% overhead · Website on register · Confidence: high

How KIDS compares

Clarity Score benchmarked against similar UK charities — higher is better.

Income band (£5m–£10m)100 vs 78 avg

Ranks higher than 100% of 716 charities in its income band.

Animals charities100 vs 76 avg

Ranks higher than 100% of 2,982 charities in this cause.

Data & confidence

Source
Charity Commission (E&W)
Accounts year
2021
Filing date
2026-06-24 00:00:00.0000000
Profile reviewed
2026-06-25

High confidence — complete filing data

Scores reflect the latest annual accounts on the register. Impact, leadership, and culture beacons require information beyond public filings.

Contains public sector information licensed under the Open Government Licence v3.0. Source: Charity Commission for England and Wales . Open Government Licence v3.0 .

Beacon report

Detailed accountability and finance metrics from Charity Commission filings — structured for transparency in our four-beacon report.

Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100

Accountability & Transparency metrics for KIDS
Metric Score Value
Filing history (5 years)

100% on-time over five years = 15 pts · one late filing = 5 pts · two or more = 0 pts.

100% 15/15 pts
Trustee oversight

Three or more trustees on the register = 15 pts · one or two = 0 pts (governance red flag).

100% 10 trustees · 15/15 pts
Declared policies

Safeguarding (4) · conflict of interest (3) · volunteer management (3) — from Charity Commission annual return.

100% 10/10 pts

Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

100/100

Financial Health metrics for KIDS
Metric Score Value
Reserves (months of cash)

3–24 months = 15 pts · 1–3 months = 7 pts · under 1 month or over 3 years (hoarding) = 0 pts.

100% 4 months · 15/15 pts
Income stability / growth

Positive or stable three-year revenue trend = 10 pts · sustained decline = 0 pts.

100% 10/10 pts · 3-year average
Liabilities to assets

Low debt (< 30% liabilities to assets) = 5 pts · high debt = 0 pts.

100% 11% · 5/5 pts

Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

100/100

Financial Efficiency metrics for KIDS
Metric Score Value
Program expense ratio

≥ 75% on charitable activities = 10 pts · 60–75% = 5 pts · below 60% = 0 pts.

100% 93% · 10/10 pts (3-year average)
Fundraising efficiency

Spends ≤ £0.20 to raise £1 = 10 pts · £0.21–£0.35 = 5 pts · above £0.35 = 0 pts (fundraising cost ÷ income).

100% 6p per £1 income · 10/10 pts (3-year average)

Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100

Community Support metrics for KIDS
Metric Score Value
Volunteer-to-staff ratio

More volunteers than paid staff = 10 pts · equal mix = 5 pts · no volunteers = 0 pts.

100% 422 volunteers / 216 staff · 10/10 pts

How we calculate beacon scores →

Clarity Score

100/100 total · Exceptional · 4 of 4 stars

Four pillars (40 + 30 + 20 + 10 points) from Charity Commission filings — see methodology for full weightings.

100/100
Accountability & Transparency
100/100
Financial Health
100/100
Financial Efficiency
100/100
Community Support

Accountability & Transparency

Baseline trust from filing discipline, board oversight, and declared governance policies.

100/100

Filing history (5 years)15/15 pts
Trustee oversight10 trustees · 15/15 pts
Declared policies10/10 pts

Financial Health

Stability and solvency — reserves, revenue trend, and debt from Charity Commission accounts.

100/100

Reserves (months of cash)4 months · 15/15 pts
Income stability / growth10/10 pts · 3-year average
Liabilities to assets11% · 5/5 pts

Financial Efficiency

How efficiently funds reach the cause — program spend and fundraising cost ratios.

100/100

Program expense ratio93% · 10/10 pts (3-year average)
Fundraising efficiency6p per £1 income · 10/10 pts (3-year average)

Community Support

Grassroots backing from Charity Commission workforce data — volunteers vs paid staff.

100/100

Volunteer-to-staff ratio422 volunteers / 216 staff · 10/10 pts

Revenue & expenses

Latest filed year 2021 · Source: Charity Commission annual accounts

KIDS revenue and expenses for 2021
Category Amount % of spend
Total income £8.6m
Total expenditure £8.6m
Charitable activities £8.1m 94%
Fundraising £555k 6%
Governance & admin £38k 0%
94%On charitable activities

Where the money goes

Latest accounts (2021) · £8.6m spent

  • Charitable activities94%
  • Fundraising6%
  • Governance0%

Trust indicators

Pulled from the Charity Commission register — filing behaviour, board size, and workforce where reported.

  • Accounts filed on time

    up to date · last filing 2026-06-24 00:00:00.0000000

  • Trustee board size (3–12)

    10 trustees on the Charity Commission register

  • Workforce on register

    216 employees · 422 volunteers (2:1 volunteer-to-staff)

Fundraising Regulator

Not listed as member

Separate from our financial scores — shows whether the charity follows the Code of Fundraising Practice.

Check Fundraising Regulator →

Official register

Reg 275936

Full trustee list, accounts, and regulatory history on the Charity Commission.

View on Charity Commission →

Trustees & officers

  • Steven Clarke since 2017
  • Samantha Clare Bowerman since 2017
  • Olivia Marks-Woldman OBE since 2022
  • Sara May Wilcocks since 2023
  • Georgina Katherine Lund since 2023
  • Richard Wilson since 2026
  • Jamie Christmas since 2026
  • Mark Devlin Chair · since 2026
  • Luciana Del Valle Pipoli since 2026
  • Elizabeth Canny since 2026
How we score charities +

The Clarity Score is a 100-point rating from UK Charity Commission data. Four pillars — Accountability & Transparency (40), Financial Health (30), Financial Efficiency (20), and Community Support (10). A statutory inquiry sets the score to 0 automatically.

Full methodology →

Accountability & Transparency

Scored from filings

40 points — filing history (15), trustee oversight (15), declared policies (10).

Financial Health

Scored from filings

30 points — reserves (15), income stability (10), liabilities to assets (5).

Financial Efficiency

Scored from filings

20 points — program expense ratio (10), fundraising efficiency (10). Kept at 20% to avoid punishing legitimate infrastructure costs.

Community Support

Scored from filings

10 points — volunteer-to-staff ratio from Charity Commission workforce data.

Overall score

Sum of all pillar points. Translated to stars: 90–100 Exceptional (4★), 75–89 Good (3★), 60–74 Needs improvement (2★), below 60 Poor (1★).

Five-year trends

£0k £2500k £5000k £7500k £10000k 2021 2022 2023 2024 2025 Income 2021: £8,579k Spending 2021: £8,606k Cause spend 2021: £8,051k Income 2022: £8,644k Spending 2022: £8,646k Cause spend 2022: £8,086k Income 2023: £9,442k Spending 2023: £9,320k Cause spend 2023: £8,720k Income 2024: £9,771k Spending 2024: £9,729k Cause spend 2024: £9,103k Income 2025: £9,412k Spending 2025: £9,271k Cause spend 2025: £8,655k
  • Income
  • Spending
  • Cause spend

Values in £ thousands · Source: Charity Commission accounts

Key facts

Overall score
100/100 (4★)
Income
£8.6m
Cause spend
93% of expenditure
Reg number
275936
Scope
UK-wide
Reserves
4 months
Trustees
10
Accounts year
2021
Filing
up to date

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Frequently asked questions

Common questions about KIDS's rating, finances, and Charity Commission status.

What is KIDS's charity rating? +

KIDS scores 100 out of 100 on CharityCompare (4 stars — Exceptional). The Clarity Score V1 sums four pillars from Charity Commission filings: Accountability & Transparency (40 pts), Financial Health (30), Financial Efficiency (20), and Community Support (10).

Is KIDS a good charity to donate to? +

KIDS scores 100 out of 100 (4 stars — Exceptional) on CharityCompare's Clarity Score, our independent read of its Charity Commission filings. Around 93% of its spending goes to charitable activities and its accounts are up to date. That reflects how transparent and financially healthy it looks on paper — it does not measure the real-world impact of its work, so treat it as one factor alongside the cause you care about. CharityCompare never tells you where to donate.

Is KIDS a legitimate UK charity? +

Yes — KIDS is registered with the Charity Commission for England and Wales under registration number 275936. You can verify the entry on the official register.

What is KIDS's Charity Commission registration number? +

KIDS's registration number is 275936. Official register: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/275936

How much income does KIDS receive? +

KIDS reported £8.6m total income in its 2021 accounts, based on Charity Commission filings. Five-year trend: declining.

What percentage of KIDS's spending goes to charitable activities? +

Approximately 93% of total expenditure went to charitable activities in the latest filed year. Fundraising was 7% and combined overhead (fundraising plus governance) was 7%.

Are KIDS's accounts up to date? +

Filing status: up to date (last filing 2026-06-24 00:00:00.0000000). CharityCompare flags late or missing accounts separately from the financial score.

Where is KIDS based? +

KIDS is listed at Birmingham · UK-wide · B72 1EA and operates UK-wide, focused on animals.

How does CharityCompare score KIDS? +

We analyse Charity Commission annual accounts using three-year averages for program expense, fundraising efficiency, and overhead; working capital from reserves vs average expenditure; liabilities-to-assets from the latest balance sheet when available. Impact, leadership, and culture beacons are not yet assessed from public data alone. See our methodology for weights and thresholds.

Does CharityCompare recommend donating to KIDS? +

No. CharityCompare provides independent scores and facts from official filings. We do not tell you where to donate or earn commission from charities.

How can I compare KIDS with other charities? +

Use our free compare tool to put KIDS side-by-side with other UK charities on scores, finances, and filing status.